Gujarat Police Gypsy Identity Design.
Prior to this project, the police gypsies did not have a
uniform look. Some gypsies were too overcrowded with bits of information while
some lacked even basic identification. We strongly felt that reinforcing the
brand identity of Ahmedabad police department would help build a positive
public perception of the police. We wanted to present Ahmedabad police department
as dependable and accessible to the common man and the new design of the gypsy
reinforces that.
The blue and red color scheme has always been associated
with law and order. The bold text set in both English and Gujarati script is
easily readable even from a distance and at first glance even while in
motion. The reflectors set on both sides
of the gypsy, top and bottom, help in identifying the police gypsy even during
heavy traffic in the dark. The full length reflectors can also be used as
barricades if required at night. The logo has been used repeatedly on both
sides as well as on the bonnet and the back to familiarize people with the logo
as well as induce a sense of authority.
For more information, please visit:
//Gujarat Police Vehicle Identity Design
(Documentation)
For more information, please visit:
//Gujarat Police Vehicle Identity Design
(Documentation)
